Onboarding — Hick's Law More choices at once means slower, more anxious decisions. So before a creator sees a single bounty, we guided them through a simple category selection — Fashion, Food, Beauty, Technology. This data then feeds directly into every search filter and discovery feed throughout the app. The platform learns who you are in the first sixty seconds.

Home Screen — Miller's Law The brain can only process a limited number of chunks at once. So we built three clear sections — earnings visibility, active bounties with live status tags, and brand discovery by category. Three creator goals. One screen. No overload.

My Bounties — Jakob's Law Users bring mental models from every other app they use. So we designed familiar status indicators — Active, Waiting for Post, Expired — with list and grid views. Patterns creators already know, applied where clarity was missing. Five style explorations delivered so the team had real options.

Brand Store — Peak-End Rule People remember experiences by their peak moment and their ending — nothing else. So we designed each brand page to open with a bold hero image and close with all active bounties clearly laid out. The entry and the reveal were engineered to be the two strongest emotional moments in the browse experience.

Bounty Detail — Cognitive Load Theory When a screen demands too much at once, users abandon. So we stripped the detail page to only what a creator needs to act. Reward visibility first. Social handles with platform icons. Hashtags with one-tap copy. Post requirements as a scannable checklist. One clear CTA. Nothing competing with anything else.