Date
Client
Abe Wolke
Bounty a UGC app to drive better content quality and creator decisions
Where It Began
The client approached us to design a fresh mobile experience for a UGC (user-generated content) platform focused on content creators. They had already explored designs with other designers but weren’t satisfied with the outcome. The expectation was a fresh, modern interface—but the product itself was not clearly structured yet.
Challenge
Designing this product wasn’t just about creating screens—it required translating a loosely defined concept into a clear and scalable experience. With multiple elements like bounties, brands, and categories, the challenge was to structure everything in a way that feels intuitive without overwhelming users. At the same time, the product needed to support confident decision-making, balancing advanced features like search and filters with simplicity, while also ensuring the system remains scalable and efficient for development.
Client shared reference apps and rough mockups to communicate the idea and feature direction.
Approach & Solution: How we shape it
Instead of jumping into UI, we focused on structuring how users should think, navigate, and act within the product.
Structured onboarding
Helped creators select relevant categories early, setting the foundation for personalized content creationClarity in bounty system
Designed clear states like Active, Completed, and Waiting to eliminate ambiguityDecision-driven experience
Reduced cognitive load by organizing brands into meaningful categories (e.g., beauty, food)Advanced discovery system
Introduced filtered search, trending bounties, and brand discovery to help users find the most relevant opportunitiesMotivation through visibility
Highlighted wallet balance strategically to encourage engagement and participationFocused navigation
Reduced primary navigation to essential actions and moved secondary options into a cleaner structureTransparency in actions
Clearly defined rules and expectations within bounty pages to support informed participation
Instead of adding complexity, we simplified decision-making across the entire experience.
Execution & Outcome
The solution was built as a scalable and developer-friendly system using reusable components, variables, and structured Figma architecture. This resulted in a clear, intuitive experience where creators can easily discover opportunities, make confident decisions, and create higher-quality content—while ensuring smooth and efficient implementation.
Final Result
A clear and intuitive experience that enables creators to discover relevant opportunities, make confident decisions, and produce higher-quality content—while ensuring a structured, developer-friendly system for efficient implementation.
