Al-Qaseh — A fintech ecosystem for seamless payments, card management, and digital financial services
Where It Began
The client approached us after discovering our Payou fintech mobile app on UI8 and wanted to build a similar design system tailored to their product. They shared a rough feature document divided into three phases, outlining a full fintech ecosystem including prepaid Mastercard cards, QR-based payments, currency conversion, digital store, and financial management tools. The expectation was to design a modern and scalable mobile app—but the product itself was not clearly structured yet. Our role was to translate this raw and feature-heavy concept into a clear, intuitive, and user-friendly fintech experience.
Challenges
Designing Alqaseh wasn’t just about creating screens—it required transforming a loosely defined fintech concept into a clear and scalable product experience.
With over 200+ screens across financial services, card systems, transactions, currency handling, and digital commerce, maintaining clarity and consistency throughout the product was critical. A key challenge was structuring multi-currency card issuance and management, where users could select, prioritize, and control multiple currencies within a single card—while keeping the experience intuitive and easy to use.
At the same time, the product needed to balance feature-rich functionality with simplicity, ensuring users could perform financial actions like payments, transfers, and account management without confusion. This also required designing a scalable design system that supports consistency, efficiency, and smooth development across the entire product.
Turning a loosely defined fintech concept into a clear, scalable product across 200+ screens—while managing multi-currency complexity and system-wide consistency.
Instead of jumping directly into UI, we focused on structuring how users should navigate, understand, and interact with a complex fintech system.
Structuring the product from the ground up
We transformed a raw feature list into clear, connected user flows, defining how each module interacts within the productSimplifying card issuance and management
Designed intuitive flows for applying, managing, and configuring multiple card types, including multi-currency prioritizationReducing cognitive load across financial actions
Organized payments, transactions, and services into clear hierarchies to support faster and more confident decisionsDesigning scalable multi-currency experience
Simplified currency selection and preference logic to make global financial usage easy to understandAligning design with phased execution
Structured the product into phases to ensure clarity, consistency, and smooth collaboration throughout the proces
Execution & Outcome
The solution was built as a scalable and developer-friendly fintech system across 100+ screens, using reusable components, variables, and structured Figma architecture. This resulted in a clear and intuitive mobile app where users can easily manage cards, perform transactions, handle multiple currencies, and access digital financial services—while ensuring smooth, efficient, and scalable implementation for development.
Final Result
A structured and scalable fintech mobile app that simplifies complex financial interactions, enabling users to manage cards, payments, and currencies with clarity—while supporting a consistent, developer-friendly system for long-term growth.
